Analyses of effective usage of internet-marketing instruments in Russian metallurgical companies

Abstract

Analyses of effective usage of internet-marketing instruments in Russian metallurgical companies

Current economic development involves the establishment of long-term strategic partnership relations with our clients, regardless of the scope of the organization. Partnerships, in turn, are formed based on the use of marketing approaches and tools, one of which is an internet marketing research features and advantages of the use of which is devoted to this work. Based on the author analyzes the effectiveness of the use of internet-marketing tools in the Russian steel companies, it is proved that the use of Internet tools to promote products contributes to the implementation of a strategy to improve the image and reputation, which increases the competitive status and market stability of these companies.