The communicative essence of advertising campaigns

Abstract

Advertising is a non-personal, paid form of communication. Means of distribution of advertising unite participants of the process of communication and media since the development of advertising appeal to its receipt by the addressee. Promotional communication can be a onetime nature of a promotion or a multi-stage campaign. The advertising campaign – it is not only a collection of promotional activities, united by one goal, but simultaneously the main tool for implementation of company marketing strategy.