Marketing content of competitiveness of university

  • Олег Николаевич Беленов
  • Анна Георгиевна Цатурян
Keywords: university competitiveness, university strategic management, satisfaction with the university, attractiveness of the university

Abstract

Nowadays competition between universities is anurgent issue. Hence strategic management of university competitiveness is of utmost importance. In 2011 VoronezhStateUniversity took part in the annual student survey «Trendence Graduate Barometer 2011». In the article the results of the student satisfaction with the university and the attractiveness of the universityare presented.

 

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Published
2015-04-15
How to Cite
Беленов, О. Н., & Цатурян, А. Г. (2015). Marketing content of competitiveness of university. Modern Economics: Problems and Solutions, 1, 57-65. Retrieved from https://journals.vsu.ru/meps/article/view/5027
Section
Статьи