Marketing and the total quality management
Keywords:
the world of quality, marketing, a totalquality management, principles, the process approach
Abstract
The concept of the world of quality is presented. The analysis of system of principles TQM from a position of marketing is lead. Presence of the marketing approach at principles TQM is shown.
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Published
2015-04-15
How to Cite
Щукин, О. С. (2015). Marketing and the total quality management. Modern Economics: Problems and Solutions, 1, 113-120. Retrieved from https://journals.vsu.ru/meps/article/view/5033
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