Organizational and manager_mepsistrative and marketing innovations: experience of diffusion process research

Abstract

The paper presents key theoretical issues that allowed to research 80 most important organizational and marketing innovations in the XX century. This research may be seen as a part of scientific works and advancements focused on specific features of creating and implementing innovations in organizations. However, apart from the research of most important managerial innovations conducted by G. Hamel and other scientists, authors of this paper focused their attention mostly on sources of innovation and determining conditions of their dissemination.