IT technology as a basic factor in promoting the brand of educational institution

Abstract

Currently, the educational services provided by educational organizations, there is increasing competition to attract prospective students. There is a need to support and develop the image of an educational institution, which will bear witness to the uniqueness of the school, lyceum, gymnasium, etc. This problem, as well as other marketing problems of the educational institution designed to address branding, one of the most effective tools which is the use of IT technology in the educational organization promoting the brand.