Methodological approaches in the analysis of the competitiveness

Abstract

Purpose: use and practical application of the modern techniques of competitive analysis and their practical application at the regional level. Discussion: at the present stage of market relations development, enterprises need to evaluate their market positions, so it is necessary to use the existing methodological tools. Results: the authors have proposed a method of the competitiveness determining using the algorithm consisting of a sequence of steps. Analysis and use of the existing methodological approaches to determining of the competitiveness level has shown that there is currently used a whole set of indicators for companies assessment.