Development of mechanism of forming of strategic competitive advantages of the industrial companies in the context of the social responsibility of business

Abstract

Purpose : the article is devoted to the development of the mechanism for the formation of strategic competitive advantages of industrial companies in the context of social responsibility of business. Discussion : the article presents theoretical approaches to understanding the competitiveness of an enterprise from the standpoint of traditional theory and within the framework of the industry concept. The inclusive nature of the impact-investment is grounded in the desire to unite all strata of society, the state and business in the prevention of dangers, challenges, threats and risks of the emergence of social and environmental problems. New trends in the development of social responsibility of business and competitiveness determine the need to develop a mechanism for the formation of strategic competitive advantages of industrial companies in the context of social responsibility of business. Results : a conceptual model of the impact of corporate social responsibility on the competitiveness of industrial companies is developed, where the key element is reputational capital, a key non-material asset that regulates relationships that arise between the corporate social responsibility of the company and its competitiveness. The mechanism demonstrates opportunities for building strategic competitive advantages, through the implementation of social and impact-investment as a factor of ensuring competitiveness.