TARGET, STAGES OF FORMATION AND FINANCING OF MARKETING PROGRAMS IN THE COMPETITIVE MARKET OF HOUSING

Abstract

Purpose: to reveal the economic essence of effective financing of marketing programs in the residential real estate market. Discussion: the need to find new tools for financing marketing programs in the residential real estate market and their development is due to the current market conditions and the mismatch of supply from the companies of sellers and buyers of housing demand. Results: an approach to the planning and formation of financing of marketing programs in the housing market is developed, professional competence of the subjects of the residential real estate market is formulated and a classification of sources of financing of marketing programs is given.