Strategies for foreign expansion of Russian it companies in the conditions of digital economy
Abstract
Purpose: the article deals with the internationalisation of russian companies. Discussion: the key goal of any company is to make a profit. There are various ways that will lead to this goal. One of the possible options is to enter the international level. For further growth, it is not enough for companies operating in the information technology market to conduct activities only in the national market, building the company's potential is possible only if it enters the foreign market. The article discusses the theoretical aspects of the process of internationalization of the activities of Russian companies operating in the field of information technology. Results: the authors analyse various strategies of foreign expansion, propose the model of entering foreign markets – the Greenfield strategy. Following such a strategy, the company builds new production or service facilities, hires new staff, after which the new facility begins operation. An example of the successful implementation of the Greenfield strategy is Softline, which is included in the list of the largest Russian IT companies. The article also considers the advantages and disadvantages that the company faces in the process of implementing this strategy to enter foreign markets.