Enhancing social attractiveness of rural areas as a factor of human resources conservation in the countryside

Abstract

Purpose: the study focuses on working out of measures for enhancing the social attractiveness of rural areas and the development of relevant elements in rural social infrastructure with the aim of human resources conservation and increasing in the countryside. Discussion: one of the essential issues relating to the social sector development of rural areas and enhancing of their sustainable development is territories landscaping and their attractiveness for life and activity. Landscaping is considered the creation of conditions for the comfortable life of rural people, providing access to social services, increasing the level of awareness among the general population, supporting the development of the physical culture, sport, and recreation for the formation of a healthy lifestyle in population. Results: the authors seem reasonable to suggest the implementation of the system of particular purposes, which are including decreasing and further retention demographic out-migration of the rural population, as well as a growth of migration flow by developing small and medium-sized businesses that allow creating the workplaces and providing the social guaranties. Besides, this system of purposes contains increasing the income of the population and the development of the social and engineering infrastructure, organizing the system of interacting, confidence-building between society and authority through strengthening the institution of the family and family relations. The research-based results confirmed the opportunity for the practical implementation of elaborated directions for enhancing the social attractiveness of rural areas conserving and expanding the human capacity in the countryside.