Factors of environment and time in the strategic management of a company's competitiveness

Abstract

Purpose: systematize the factors of the environment and time in the strategic management of the company's competitiveness. Discussion: this article is devoted to the issues of managing the company's competitiveness in the long term. It analyzes the versatility of the very concept of competitiveness, which complicates the process of its formation and management. The existence of competitiveness in a competitive environment is pointed out and the importance of the latter in a healthy market economy is emphasized. The versatility of the functions of competition in the market economic system leads the authors to an awareness of the diversity of the components of the competitiveness of participants in market relations. The article discusses different points of view on the need to use a special term «strategic competitiveness». The substantiation of the statement about the immanent strategic nature of business competitiveness management is considered. The authors enter the discussion about the essence and origins of the concept of «strategic competitiveness» and offer their own system of terms to reflect this side of the phenomenon. The authors also see the growing need for additional research on the phenomena and processes of strategic management of competitiveness generated by the considered method of interpreting the latter. Results: based on the general tasks of strategic management and its goals in relation to the formation and strengthening of competitiveness, the authors offer their understanding of the process of forming sustainable business competitiveness. A special place in the process is given to the effective management of all types of current and available resources to achieve competitive goals. Competitiveness management is recognized as a complex and dynamic, fluid process that requires continuous attention from both researchers and practitioners.