The place and role of economic analysis in the process of strategic planning of the activities of commercial organizations

Abstract

Purpose: to integrate of economic analysis in the process of strategic planning of the activities of a commercial organization; to identify its role and place in the process of making managerial decisions. Discussion: the experience of successful entrepreneurs shows that the main professional competence of senior and middle managers is the ability to develop and implement a plan. Limited resources require the entrepreneur to use them efficiently, and the viability, profitability and sustainability of his business depends on it. These resources include: time, money, personnel, movable and immovable property, etc. The process of strategic planning of the activities of a commercial organization, as a rule, should be based on the results of a detailed economic analysis of the organization's activities. In the course of the economic analysis, it is necessary to identify the main results of the enterprise's activities, which in turn can serve as a basis for building a development strategy for the enterprise in question. Directly, special attention should be paid to identifying the main reserves of the enterprise to include them in the system of indicators that allow you to predict the activities of a commercial organization. Research methodology. In the course of the research, such methods as analysis, synthesis, comparison, and the method of theoretical generalization were used to clarify the conceptual apparatus. Results: the article reveals the content of economic analysis in relation to the problems of implementing the process of strategic planning of the activities of a commercial organization.