SYSTEM UNCERTAINTY OF THE HIGHER SCHOOL IN THE POLYVARIANT MARKET

Abstract

Purpose: disclosure of influence of polyalternativeness of education market on manifestations of uncertainty of the higher school. Discussion: the Russian higher school endures quite difficult stage of development. In system of the higher educa-tion there are substantial and structural changes. Opinions on the reasons of this phenomenon are ambiguous. In the provided article we attempt to show that a basis of the happening changes, often not clear from the point of view of producers and acquirers of educational services, are market processes. Results: we presented the system analysis of market development of educational services. It is shown that the market of services of the higher school is polyvariant in institutional, substantial, economic, and organizational aspects. It is proved that the polyalternativeness of the market is the reason of system uncertainty of the higher school. Manifestations of uncertainty are diverse: structure of consumers, nature of their requirements, demand vectors, nature of relations with the state, a condition of a competitive en-vironment.