REPUTATION MARKETING

Abstract

Purpose: study the features of reputation marketing in modern conditions. Discussion: the article analyzes the different ways of forming the image in the business. Business is seen as a complex phenomenon depends on peer review. The author describes the reputation of marketing objectives from the viewpoint the composition of elements. The article also contains considerations about the complexity of image formation in modern conditions. Results: a large number of characteristics that affect the image of the business can be measured on the Internet. This measurement uses modern IT technologies that engage target audience.