Criteria and Indicators for Assessing the Effectiveness of Marketing Operations of Enterprise

  • Виктор Владимирович Гаврилов
  • Инна Викторовна Гончарова
  • Юрий Анатольевич Макаренко
Keywords: marketing, evaluation of marketing effectiveness, criteria and indicators for evaluating the effectiveness of marketing

Abstract

As part of the proposed methodical approach meets modern trends developed the system of criteria and indicators for evaluating the effectiveness of marketing activities.

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Published
2015-04-13
How to Cite
Гаврилов, В. В., Гончарова, И. В., & Макаренко, Ю. А. (2015). Criteria and Indicators for Assessing the Effectiveness of Marketing Operations of Enterprise. Modern Economics: Problems and Solutions, 7, 99-108. Retrieved from https://journals.vsu.ru/meps/article/view/7697
Issue
Vol 7 (2012): july
Section
Статьи