Development of the Marketing Concept Based on Relational Approach

  • Татьяна Ивановна Овчинникова
  • Светлана Викторовна Кобелева
  • Александр Викторович Марков
Keywords: marketing concept, the relational approach

Abstract

In the article development of the marketing concept based on the relational approach is considered.

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Published
2015-04-13
How to Cite
Овчинникова, Т. И., Кобелева, С. В., & Марков, А. В. (2015). Development of the Marketing Concept Based on Relational Approach. Modern Economics: Problems and Solutions, 7, 109-113. Retrieved from https://journals.vsu.ru/meps/article/view/7698
Issue
Vol 7 (2012): july
Section
Статьи