Institutional tools of enhancing marketing attractiveness of a region

Abstract

The article is devoted to the consideration of the marketing tools of enhancing the region's attractiveness; tools are embodied in the marketing mix and include marketable, distribution, contract and communicative mix. The regional marketing consider a commodity as an investment attractiveness, the favorable conjuncture of the region and social services. The regional regulatory authorities form contractual policy. Marketing communications consist of advertisement that create the image of a region in the long term. Distribution policy considers region as a subject and as object of a marketing program development of the area.