Theoretical aspects of improving the efficiency of commercial banks in the provision of retail banking

  • Андрей Александрович Бодров
  • Марина Евгеньевна Калинцева
  • Витаутас Валентинович Сенкус
Keywords: retail banking services, systems approach, factors of social efficiency, customer loyalty, bank marketing, the level of customer trust, financial literacy, motivation, competitive position

Abstract

In this paper we define and study the factors of social efficiency of commercial banks in the provision of retail banking services. The study of these factors will develop and implement a system of organizational and economic approach improve the efficiency of the banks in this area. It is assumed that the introduction of this system approach commercial banks to improve your existing financial success, as well as to increase their competitive position in the market and, as a consequence, increase the cost of the commercial banks.

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Published
2015-04-09
How to Cite
Бодров, А. А., Калинцева, М. Е., & Сенкус, В. В. (2015). Theoretical aspects of improving the efficiency of commercial banks in the provision of retail banking. Modern Economics: Problems and Solutions, 5, 65-78. Retrieved from https://journals.vsu.ru/meps/article/view/7884
Section
Статьи