Phenomenon of personnel marketing as an effective way of marketing management improvement

Abstract

In this article author considers the features of personnel marketing system and the main aspects of its applying in the transformation conditions of traditional foundation of labor resources evolution in a process of integration and internationalization in the existing market environment. The specification of labor market in conditions of destabilization economic system of the country is examined. Exemplifying materials concern the problem of unemployment, the problem of structure development of gainfully occupied population on the assumption of its performance are presented. The author elicits and explained the relationship between real mechanisms of labor market and educational services, which effectiveness of the interaction directly depends on personnel marketing system application