Management approaches to the formation of the system product sales based on its quality management

Abstract

Purpose: the article is devoted to the consideration of improving the marketing system based on product quality management in modern market conditions, which are the basis for the adoption of competent strategic and operational management decisions to improve the performance of grain processing enterprises. Discussion: assuming that the possibilities of meeting Russia's domestic needs for food and food security are sufficient, the authors consider the diversification of production to be the most effective direction for the development of flour mills, which allows optimize transportation costs for the delivery of basic raw materials and the costs of conducting marketing research to ensure obtaining flour at cost, followed by an increase in the cumulative effect; reduce the need for the construction of storage facilities for the storage of flour and other types of raw materials. Results: the authors proposed areas that contribute to the growth of the development efficiency of flour mills, taking into account the effectiveness of the product marketing system. The results of empirical studies have confirmed the possibility of practical use of the developed models to solve priority tasks of product quality management in the aspect of ensuring the sustainable development of industry enterprises.