Assessing investment attractiveness of commercial medical organization based on financial modelling

Abstract

Subject: the subject of the rearch is commercial medical organizations «Mother and Child». Purpose: This article examines the potential of commercial medical organizations on the example of the company «Mother and Child», based on the strategic analysis and the compiled financial model. Research design: in this research we tried to design the valuation methodology of a commercial medical company based on well-known DCF approach which includes ESG factors, risks of the specific sector of economy, performed financial analysis and financial modeling, prepared recommendations for decision making. Results: there was offered the methodology of financial modelling based on internal and external factors in the article. The result of the financial modeling represents the perspective future for the «Mother and Child» in particular and private healthcare market as a whole. The results of the financial model may also indicate the strong investors’ interest in the private healthcare market due to high returns potential.