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Communication strategy: systematization of definitions, approaches to development

Maksim Aleksandrovich Kravets Voronezh State University

Keywords: communication strategy, strategic analysis, designing of communication strategy

Abstract

It is systematized the definitions of communication strategy. Existing approaches to designing of communication strategy are analyzed, differences and similarity are revealed.

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Author Biography

Maksim Aleksandrovich Kravets, Voronezh State University

Cand. Sci. (Phys. and Math.), Assoc. Prof., Departament of Management

PDF (Русский)

Published

2013-03-31

How to Cite

Kravets, M. A. (2013). Communication strategy: systematization of definitions, approaches to development. Eurasian Journal of Economics and Management, (1), 149-153. Retrieved from https://journals.vsu.ru/econ/article/view/9500

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Issue

No 1 (2013): January-June

Section

S

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