Communication strategy: systematization of definitions, approaches to development

Authors

Maksim Aleksandrovich Kravets Voronezh State University

Keywords:

communication strategy, strategic analysis, designing of communication strategy

Abstract

It is systematized the definitions of communication strategy. Existing approaches to designing of communication strategy are analyzed, differences and similarity are revealed.

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Author Biography

Maksim Aleksandrovich Kravets, Voronezh State University

Cand. Sci. (Phys. and Math.), Assoc. Prof., Departament of Management

References

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PDF (Russian)

Published

2013-03-31

Issue

No. 1 (2013): January-June

Section

S

How to Cite

Kravets, M. A. (2013). Communication strategy: systematization of definitions, approaches to development. Eurasian Journal of Economics and Management, 1, 149-153. https://journals.vsu.ru/econ/article/view/9500

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