Econometric models of qualitative variables in forecasting tasks of marketing

Abstract

The basic aspects of econometric approach to modelling qualitative variables are considered. The statement of the device is carried out in such a manner that allows to understand its advantages before the methods of the discriminantal analysis making alternative эконометричес-ким to models of a discrete choice in practical marketing. In particular, the discussed device provides carrying out of the limiting analysis, allowing to fi nd out mechanisms of factorial infl uence on an opportunity of approach of this or that event.