ЦИФРОВЫЕ КОМПЕТЕНЦИИ РУКОВОДИТЕЛЕЙ МАРКЕТИНГОВЫХ ПОДРАЗДЕЛЕНИЙ

Authors

Keywords:

marketing effectiveness, digital marketing competences, customer experience

Abstract

The content of the ever-increasing requirements for heads of marketing departments in the modern conditions of digitization of the economy is specified. More accurate and informative indicators in achieving brand loyalty, providing competitive advantages are revealed.

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Author Biographies

  • О. Н. Беленов, Voronezh State University

    Doctor of Economic Sciences, Professor, Dean of the International Relations Faculty

  • И. В. Гончарова, Voronezh State University

    Ph. D. of Economy, Associate Professor of Economics, Marketing and Commerce Department

References

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Published

2019-09-15

Issue

No. 3 (2019): July - September

Section

Marketing and Logistics

How to Cite

Беленов, О. Н., & Гончарова, И. В. (2019). ЦИФРОВЫЕ КОМПЕТЕНЦИИ РУКОВОДИТЕЛЕЙ МАРКЕТИНГОВЫХ ПОДРАЗДЕЛЕНИЙ. Eurasian Journal of Economics and Management, 3, 93-99. https://journals.vsu.ru/econ/article/view/2461

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