Composition and structure of marketing tools

Authors

DOI:

https://doi.org/10.17308/econ.2020.1/2765

Keywords:

digital technology, marketing mix, omnichannel service, brand, marketing effectiveness

Abstract

The tasks and trends of improving the composition and structure of marketing tools, showing the need to transition to omnichannel service in b2c and b2b spheres, are considered.

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Author Biographies

  • О. Н. Беленов , Voronezh State University

    Doctor of Economic Sciences, Professor, Dean of the International Relations Faculty

  • И. В. Гончарова , Voronezh State University

    PhD. of Economy, Associate Professor of Economics, Marketing and Commerce Department

References

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Published

2020-03-31

Issue

No. 1 (2020): January - March

Section

Marketing and Logistics

How to Cite

Беленов , О. Н., & Гончарова , И. В. (2020). Composition and structure of marketing tools. Eurasian Journal of Economics and Management, 1, 136-140. https://doi.org/10.17308/econ.2020.1/2765

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