Concept of marketing anomaly

  • Сергей Викторович Майер
Keywords: marketing anomalies, organizational anomalies, management decision, management of marketing anomalies

Abstract

Marketing anomaly is a ambivalent concept. However common features of its treatments are: disadvantages of basic information, incomplete and ineffective management decisions, disability to achieve required results.

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Published
2015-05-04
How to Cite
Майер, С. В. (2015). Concept of marketing anomaly. Modern Economics: Problems and Solutions, 9, 81-86. Retrieved from https://journals.vsu.ru/meps/article/view/4460
Issue
Vol 9 (2010): september
Section
Статьи