Strategy of positioning in IT-market on the base on PLC
Keywords:
product life circle (PLC), product launch, marketing strategy, industrial marketing
Abstract
In the article fundamental purposes of marketing policy on the initial stages of PLC are examined, likely errors of the new IT-product positioning are analyzed.
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Published
2015-04-24
How to Cite
Стребков, А. Ю. (2015). Strategy of positioning in IT-market on the base on PLC. Modern Economics: Problems and Solutions, 10, 90-95. Retrieved from https://journals.vsu.ru/meps/article/view/4880
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