On the value of investments in development of brand cellular companies
Keywords:
brand, marketing communications, investment in marketing, share of market
Abstract
In the process of forming a brand cellular companies and the amount of investment in their development is influenced by numerous factors. The growth rate of investments in marketing and growth of company profits have a close direct relationship. In comparing the value of investments and market share we can make certain assumptions about the effectiveness of marketing activities and future changes in market share.
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Published
2015-04-24
How to Cite
Беленов, О. Н., Шурчкова, Ю. В., & Басман, М. Х. А.- С. (2015). On the value of investments in development of brand cellular companies. Modern Economics: Problems and Solutions, 12, 119-130. Retrieved from https://journals.vsu.ru/meps/article/view/4954
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