Methodological aspects of planning of production and marketing of agricultural products based on the marketing approach
Keywords:
methodology, planning, production and marketing, agricultural production, marketing, agricultural marketing, marketing approach, service marketing
Abstract
In the article methodology of production planning and marketing of agricultural products using the marketing approach are considered, possibilities and advantages of functioning marketing departments at various levels of management and planning of agricultural production are shown.
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Published
2015-04-24
How to Cite
Закшевская, Е. В., Рысикова, И. В., & Закшевская, Т. В. (2015). Methodological aspects of planning of production and marketing of agricultural products based on the marketing approach. Modern Economics: Problems and Solutions, 12, 131-142. Retrieved from https://journals.vsu.ru/meps/article/view/4955
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