Innovative methods of competitive investigation in management of marketing activity of the enterprise
Keywords:
marketing, problems, methods, marketing information system, marketing policy, marketing intelligence, competitive intelligence, information efficiency
Abstract
In article innovative methods of competitive investigation in marketing information system of the enterprise are given. Author’s classification of methods and problems of investigation and the mechanism of formation their optimum structure for the solution of strategic problems of marketing taking into account factors internal and enterprise environment is offered.Downloads
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Published
2015-04-22
How to Cite
Толстяков, Р. Р., & Гаврилов, А. А. (2015). Innovative methods of competitive investigation in management of marketing activity of the enterprise. Modern Economics: Problems and Solutions, 2, 18-30. Retrieved from https://journals.vsu.ru/meps/article/view/5233
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