Problem sides of marketing at the agrarian and industrial complexes enterprises

Abstract

Purpose: Article is devoted to questions of increase competitiveness the agrarian and industrial complexes enterprises for the account bigger widely uses of the concept and means of marketing. Discussion: The problems circle of the agro-industrial complex existing at the present stage of its development and determining marketing specifics of the enterprises, working in this sphere is defined. Theoretical provisions, functions and means of the marketing which features of realization are substantially caused by economic and social problems of agrarian and industrial complex are discussed. Results: The range of the marketing strategy focused, in particular, on overcoming of revealed problems and increase of competitiveness of the agrarian and industrial complexes enterprises, as a whole is created.