The technique of definition of cost of apartments provide consumer value

Abstract

Purpose: The article is devoted to market research entity customer value and characteristics of its formation in the residential market. Discussion: The basis of the formation of customer value and pricing of residential real estate market entities should be put targeted approach, but also need to consider the specifics of creating customer value of property and the peculiarities of the subjects of the primary and secondary market. To do this, identify the most probable selling price should be flat on the first set of the basic characteristics of housing using a statistical method (multiple regression), followed by additional parameters identified by the method of a sociological survey and marketing research preferences of potential buyers. Results: The authors proposed a turn-based pricing methodology for the primary and secondary real estate markets, taking into account provided customer value. Pricing formula designed apartments in the primary and secondary market real estate. The results of empirical studies have confirmed the possibility of the practical use of the developed formulas to justify the proposed sale price separate apartment, depending on its characteristics, consumer preferences, and the terms, conditions and implementation of payment schemes.