Ratio journalistic and usergenerated content in the context of marketing techniques promoting products / services on the internet

Abstract

Purpose: pattern identification in the ratio dynamics of journalism and user-generated content in the Internet space. Discussion: The Authors explored some trends in the development of methods and technologies of journalism and user-generated content in the context of marketing technologies promoting products/services on the Internet; identified the factors determining these trends; analyzed convergence processes in the conditions of new media; showed stages of transformation of content creation. Results: we proved that in recent years the ratio of journalism and user-generated content has shifted toward the latter. And this fact should be taken into account when developing marketing strategy of promotion products/services through the Internet.