Modeling of consumer behavior based on analysis of preferences for the population in the oil and gas producing region

Abstract

Purpose: the authors consider the issues of modeling consumer behavior in the oil and gas producing region, taking into account their preferences in the context of various segments of the social services market. Discussion: Structuring the system-forming factors and identifying types of consumer behavior made it possible to classify the entire set of instruments for regulating consumer preferences of the population in the oil and gas producing region. On the basis of which, the authors clarified the composition of consumer preferences and identified features of consumer behavior of segments, allowing to form a model of consumer behavior of the population, identify and describe the system-forming factors of behavior for certain population groups and determine the appropriate tools for their regulation. Results: the authors developed an evaluation matrix and identified tools for regulating consumer preferences of the population in the oil and gas producing region. The results of empirical studies confirmed the possibility of practical use for the developed models and tools to substantiate decisions in the field of marketing and management of population consumer preferences.