Methods of evaluating services in the real estate market

Abstract

Purpose : assessment of the importance of the criteria for choosing a property in the real estate market. Discussion : to achieve this goal, a comparative analysis of approaches to assess customer satisfaction in the real estate market was carried out. The rating of the importance of criteria for selecting a real estate object was developed on the base of customer performances. Results : Real estate selection criteria were grouped using SERVQUAL algorithm and their significance was analysed. Statistically significant selection criteria related to objective and subjective characteristics of the real estate object have been identified. With the use of variance analysis (ANOVA), the hypothesis of the existence of the impact of social and demographic characteristics of consumers on the assessment of the significance of criteria for housing choice and the level of satisfaction with services has been tested.