Methodological approach to the selection of the production strategy based on the assessment of the economic potential of the industrial enterprise

Abstract

Purpose: to propose a methodological approach to the choice of a production strategy and a promising direction of investment, taking into account the economic potential of an industrial enterprise. Discussion: the efficiency of an industrial enterprise is largely determined by the success of production planning, namely the synchronization of the operational and market processes, the ability to identify reserves for productivity growth and find ways to reduce the resource intensity of production programs, and the correct choice of production strategy. In turn, the content and parameters of a specific production strategy should be determined on the basis of an assessment of the economic potential of an enterprise, in the structure of which it is advisable to single out the following components: marketing and innovation, technical and technological, investment and sales, organizational and personnel. The selection of an appropriate production strategy will help determine the optimal investment direction. Results: an approach was developed to determine the type of production strategy based on an assessment of the economic potential of the enterprise and its approbation was carried out on the example of machine-building enterprises of the Belgorod region.