Interconnection Between Strategic and Tactical Marketing Planning in the System of Agricultural Franchise in Perm Region

  • Ксения Владимировна Новикова
  • Антон Игоревич Марамзин
  • Мартин Ростомович Мартиросян
Keywords: strategic marketing planning, marketing plan, tactical marketing planning, comprehensive market research, franchising, franchise

Abstract

The article deals with the execution of the strategic plan of the company in light of the problem of interaction between strategic and tactical marketing planning underway franchise. Several methods for solving this problem are offered.

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Published
2015-04-18
How to Cite
Новикова, К. В., Марамзин, А. И., & Мартиросян, М. Р. (2015). Interconnection Between Strategic and Tactical Marketing Planning in the System of Agricultural Franchise in Perm Region. Modern Economics: Problems and Solutions, 11, 109-114. Retrieved from https://journals.vsu.ru/meps/article/view/7774
Issue
Vol 11 (2012): november
Section
Статьи