Concept of cross-functional marketing of consulting services in industrial market

  • Ольга Александровна Нестеренкова
Keywords: consulting, consulting services, cross-function, marketing decisions, marketing technologies, industries

Abstract

The article is devoted to features of cross-functional marketing of consulting services in the industry market. The author describes marketing technologies, classifications,tools in the market of consulting services. Also it designates new approaches and marketing decisions in this segment.

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Published
2015-04-14
How to Cite
Нестеренкова, О. А. (2015). Concept of cross-functional marketing of consulting services in industrial market. Modern Economics: Problems and Solutions, 8, 90-96. Retrieved from https://journals.vsu.ru/meps/article/view/7935
Section
Статьи