ON THE QUESTION OF ASSESSING THE LEVEL OF MARKETING MANAGEMENT SYSTEM INDUSTRIAL ENTERPRISE INFORMATION
Keywords:
marketing information, industrial enterprise, the estimation procedure management system marketing information
Abstract
In the article, the author has proposed a method of assessment of management system of industrial enterprise marketing information, this method allows to analyze the degree of companies need and willingness to formation and development of marketing information systems.
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Published
2015-04-24
How to Cite
Pudovkina, O. Y. (2015). ON THE QUESTION OF ASSESSING THE LEVEL OF MARKETING MANAGEMENT SYSTEM INDUSTRIAL ENTERPRISE INFORMATION. Modern Economics: Problems and Solutions, 6, 25-30. Retrieved from https://journals.vsu.ru/meps/article/view/8009
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