Integrated assessment of radio station efficiency as channel of distribution of advertising
Keywords:
radio station, assessment of efficiency, radio advertising market, criteria and index of effectiveness
Abstract
The integrated approach to an assessment of radio station efficiency, as channel of distribution of the advertising, considering interests of business, a condition of the radio broadcast market and possibility of radio station is stated.Downloads
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Published
2015-04-15
How to Cite
Гончарова, И. В., & Понькина, М. В. (2015). Integrated assessment of radio station efficiency as channel of distribution of advertising. Modern Economics: Problems and Solutions, 12, 211-218. Retrieved from https://journals.vsu.ru/meps/article/view/8320
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