Nonrealized potential: the personnel-marketing approach to the problem solving (the Germany enterprises experience)

Authors

Keywords:

marketing of the personnel, preference at a choice of a place of work, the requirement to appeal of a workplace, methods of research of the personnel

Abstract

This article is examined the problem of the marketing technologies development for set of candidates formation on staff employment, allowing to defi ne worker's intentions, his expectation from work, that is appeared as one of direction to solve the nonrealized potential problem

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Author Biography

  • Irina Borisovna Durakova, Voronezh State University

    доктор экономических наук, профессор

References

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Published

2010-06-30

Issue

No. 1 (2010): January-June

Section

S

How to Cite

Durakova, I. B. (2010). Nonrealized potential: the personnel-marketing approach to the problem solving (the Germany enterprises experience). Eurasian Journal of Economics and Management, 1, 128-133. https://journals.vsu.ru/econ/article/view/10430

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