КАК СОЗДАТЬ ПРИВЛЕКАТЕЛЬНЫЙ ИМИДЖ РЕГИОНА

О. Н. Беленов; Ю. В. Шурчкова; И. В. Шилова

Authors

О. Н. Беленов Voronezh State University
Ю. В. Шурчкова Voronezh State University
И. В. Шилова Voronezh State University

Keywords:

marketing of territories, branding of territories, target audiences of territory marketing, competitive identity, methods for developing territories branding

Abstract

The article concerns the essence of branding and marketing of territories, presents the basic concepts of the phenomenon, examines the differences in definitions. The carried out research allows to reveal strategic problems of marketing of territory and to define its role in increase of image of territory, to characterize methods of branding of territories development.

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Author Biographies

О. Н. Беленов, Voronezh State University

Dr. in Economics, Professor, Head of International Cooperation Department, Dean of the International Relations Faculty
Ю. В. Шурчкова, Voronezh State University

PhD in Economics, Associate Professor of of the Department of International Economics and Foreign Economic Activity
И. В. Шилова, Voronezh State University

Lecturer of the Department of International Economics and Foreign Economic Activity