Особенности комплекса маркетинга на международном рынке пассажирских авиаперевозок

Authors

DOI:

https://doi.org/10.17308/econ.2020.1/2766

Keywords:

marketing complex, international market, passenger air transportation

Abstract

The article is devoted the characteristic changes occurring in the traditional marketing complex, under the infl uence of industry specifi cs of the passenger air transportation market. This process of transformation of a complex of marketing both in domestic, and in the international markets is considered.

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Author Biographies

  • О. Н. Беленов , Voronezh State University

    Dr. in Economics, Professor, Head of International Cooperation Department, Dean of the International Relations Faculty

  • Ю. В. Шурчкова, Voronezh State University

    PhD in Economics, Associate Professor of of the Department of International Economics and Foreign Economic Activity

References

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Published

2020-03-31

Issue

No. 1 (2020): January - March

Section

Marketing and Logistics

How to Cite

Беленов , О. Н., & Шурчкова, Ю. В. (2020). Особенности комплекса маркетинга на международном рынке пассажирских авиаперевозок. Eurasian Journal of Economics and Management, 1, 141-148. https://doi.org/10.17308/econ.2020.1/2766

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