Indistinct technologies of assessment and development of strategy of improvement of quality of bank services from a position of clients
Keywords:
quality of servicing, group of consumers, integrated assessment of quality, SERVQUAL technique, linguistic methods of processing of information
Abstract
In the article indistinct linguistic technologies of an assessment of quality of service in the bank sphere from a position of several groups of the consumers, SERVQUAL based on a technique are offered.
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Published
2015-04-09
How to Cite
Азарнова, Т. В., & Титова, И. А. (2015). Indistinct technologies of assessment and development of strategy of improvement of quality of bank services from a position of clients. Modern Economics: Problems and Solutions, 5, 129-139. Retrieved from https://journals.vsu.ru/meps/article/view/7649
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