Methodological aspects of pricing of fixed deposits of the population

  • Mihail Vitalevich Leonov Humboldt University in Berlin
Keywords: commercial bank, deposit pricing, integrated marketing approach


As the retail deposits remain a key source of bank’s fundings, the deposit interest rate affects the scale of its activities and profitability. The paper shows that in the context of the exploited business model, as well as the current state of the economy and financial markets banks may use different approaches to pricing retail deposits. The author discusses the benefits and disadvantages of traditional models and proposes methodological recommendations for the implementation of an integrated marketing approach to setting interest rates on deposits.


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Author Biography

Mihail Vitalevich Leonov, Humboldt University in Berlin

Cand. Sci. (Econ.), Researcher

How to Cite
Leonov, M. V. (2015). Methodological aspects of pricing of fixed deposits of the population. Proceedings of Voronezh State University. Series: Economics and Management, (3), 72-76. Retrieved from