Mechanisms of marketing activity in education

  • Hristofor Aleksandrovich Konstantinidi Finance University under the Government of Russian Federation
  • Alla Semenovna Popova Financial University under the Government of the Russian Federation
Keywords: marketing, approach, tools, concept, educational sector

Abstract

The paper attempts to examine aspects of the implementation of marketing in the educational sphere, using different tools. In this paper we study the questions reflected the quality of education, market regulators, the conceptualization of the quality of educational services from the perspective of the marketing approach.

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Author Biographies

Hristofor Aleksandrovich Konstantinidi, Finance University under the Government of Russian Federation

Cand. Sci. (Econ.), Head of the Department of Management and Marketing

Alla Semenovna Popova, Financial University under the Government of the Russian Federation

Cand. Sci. (Econ.), Assoc. Prof., Department of Management and Marketing

Published
2014-12-31
How to Cite
Konstantinidi, H. A., & Popova, A. S. (2014). Mechanisms of marketing activity in education. Eurasian Journal of Economics and Management, (4), 162-165. Retrieved from https://journals.vsu.ru/econ/article/view/10014
Issue
No 4 (2014): October-December
Section
S