Methodical approach to evaluating the effectiveness of marketing activities

  • Inna Viktorovna Goncharova Voronezh State University
  • Yu.A. Makarenko Group of Companies «Stroyetechnokontakt»
Keywords: marketing activities, trends in marketing, evaluation of the effectiveness of marketing

Abstract

Abctract: the issues of improving the methodological basis of evaluating and improving marketing effectiveness. Based on the proposed concept developed a methodical approach to evaluating the effectiveness of marketing activities.

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Author Biographies

Inna Viktorovna Goncharova, Voronezh State University

Cand. Sci. (Econ.), Assoc. Prof., Departament of Marketing

Yu.A. Makarenko, Group of Companies «Stroyetechnokontakt»

General Director

Published
2012-06-30
How to Cite
Goncharova, I. V., & Makarenko, Y. (2012). Methodical approach to evaluating the effectiveness of marketing activities. Eurasian Journal of Economics and Management, (2), 193-196. Retrieved from https://journals.vsu.ru/econ/article/view/9818
Issue
No 2 (2012): July-December
Section
S