Markteing "by word of mouth" in modern conditions of development of information technologies and its use in advance of the brand

  • Inna Viktorovna Goncharova Voronezh State University
Keywords: internet-based technology, brand, brand promotion, brand equity, marketing effectiveness

Abstract

In this paper the word of mouth marketing in developing internet-based technology and social media is considered. The projection of its effective use in the creation of brand promotion and brand equity are shower.

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Author Biography

Inna Viktorovna Goncharova, Voronezh State University

Cand. Sci. (Econ.), Assoc. Prof., Departament of Marketing

Published
2014-12-31
How to Cite
Goncharova, I. V. (2014). Markteing "by word of mouth" in modern conditions of development of information technologies and its use in advance of the brand. Eurasian Journal of Economics and Management, (4), 156-161. Retrieved from https://journals.vsu.ru/econ/article/view/10013
Issue
No 4 (2014): October-December
Section
S