Markteing "by word of mouth" in modern conditions of development of information technologies and its use in advance of the brand

Authors

Keywords:

internet-based technology, brand, brand promotion, brand equity, marketing effectiveness

Abstract

In this paper the word of mouth marketing in developing internet-based technology and social media is considered. The projection of its effective use in the creation of brand promotion and brand equity are shower.

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Author Biography

  • Inna Viktorovna Goncharova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof., Departament of Marketing

References

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Published

2014-12-31

Issue

No. 4 (2014): October-December

Section

S

How to Cite

Goncharova, I. V. (2014). Markteing "by word of mouth" in modern conditions of development of information technologies and its use in advance of the brand. Eurasian Journal of Economics and Management, 4, 156-161. https://journals.vsu.ru/econ/article/view/10013

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