Strategic management of the business activities of an organisation: conceptual aspects
DOI:
https://doi.org/10.17308/econ.2024.4/12526Keywords:
institutional approach, strategy, evolution of strategic management, business model, competitive advantagesAbstract
Subject. Paradigm changes in the Russian business environment necessitate the search for methods and models of organising business activities to achieve the desired results.
Objectives. To develop a conceptual approach to the analysis of strategic management, focused on the study of institutional mechanisms of transformation of business activities of an organisation and the formation of sustainable competitive advantages.
Methodology. In the study, we applied constructive logic as an interdisciplinary approach, the evolutionary-institutional method, as well as comparative and logical analysis.
Results. The existing vector of scientific search in the field of strategic management relies on theoretical descriptions based on different versions of the institutional approach, which determines the logic of the evolution of theoretical concepts and the prospects for studying the mechanisms of sustainable development of business activities of organisations. The paradigmatic limitation of the emerging conceptual approaches is that they are focused on the study of exogenous processes of forming strategic advantages for organisations. In order to change the paradigm of the approach to strategic management, we proposed to consider the economic interactions between actors in the internal and external environment of an organisation as carriers of economic culture and its values. The chosen research perspective is aimed at the innovative transformation of the value-based institutional format of an organisation’s business model, taking into account the specifics of creating strategic advantages at different stages of its life cycle.
Conclusions. The proposed conceptual approach allows, by changing the research paradigm, to prepare analytical tools and recommendations for the development of strategic advantages for organisations, taking into account the specifics of their business activities.
Downloads
References
Благoв, Ю. Е. (2011). Эволюция концепции КСО и теории стратегического управления. Вестник Санкт-Петербургского университета. Серия Менеджмента, (1), 3–26. [Blagov, Y. E. (2011). Evolution of the concept of CSR and the theory of strategic management. Bulletin of St. Petersburg University. Management Series, (1), 3–26. (In Russian).]
Бирюков, Е. В. (2022). Теории современного предприятия: новые направления развития. Экономическое возрождение России, 74(4), 121-131. [Biryukov, E. V. (2022). Theories of Modern Enterprise: New Directions of Development. Economic Revival of Russia, 74(4), 121-131. (In Russian).] https://doi.org/10.37930/1990-9780-2022-4-74-121-131.
Бирюков, Е. В. (2023). ESG-переход как фактор формирования нового вектора развития российских компаний. Бизнес. Образование. Право, 64(3), 198-202. [Biryukov, E. V. (2023). ESG transition as a factor in the formation of a new vector for the development of Russian companies. Business. Education. Law, 64(3), 198-202. (In Russian).] https://doi.org/10.25683/VOLBI.2023.64.761
Виханский, О. С., & Каталевский, Д. Ю. (2022). Конкурентное преимущество в эпоху цифровизации. Российский журнал менеджмента, 20(1), 5–27. [Vikhansky, O. S., & Katalevsky, D. Y. (2022). Competitive Advantage in the Era of Digitalization. Russian Journal of Management, 20(1), 5–27. (In Russian).] https://doi.org/10.21638/spbu18.2022.101.
Глотова, Е.А., & Глотова, В. В. (2021). Стратегическое управление: анализ концепций. Известия Дальневосточного федерального университета. Серия: Экономика и управление, 97(1), 59–69. [Glotova, E. A., & Glotova, V.V. (2021). Strategic Management: Analysis of Concepts. Proceedings of the Far Eastern Federal University. Series: Economics and Management, 97(1), 59–69. (In Russian).] https://doi.org/10.24866/2311-2271/2021-1/126-136
Денисов, И. В., & Винтер, К. А. (2022). Взгляд на эволюцию понятия «бизнес-модель» с позиций зарубежных и отечественных исследователей. Лидерство и менеджмент, (1), 9–20. [Denisov, I. V., & Winter, K. A. (2022). A look at the evolution of the concept of "business-model" from the perspective of foreign and domestic researchers. Leadership and Management, (1), 9–20. (In Russian).] https://doi.org/ 10.18334/lim.6.4.41241
Довбий, И. П., Кобылякова, В. В., & Минкин, А. А. (2022). ESG-переход как новая парадигма глобальной экономики и устойчивых финансов. Вестник ЮУрГУ. Серия: Экономика и менеджмент, 16(1), 77–86. [Dovbiy, I. P., Kobyliakova, V. V., & Minkin, A. A. (2022). ESG transition as a new paradigm of the global economy and sustainable finance. Bulletin of SUSU. Series: Economics and Management, 16(1), 77–86. (In Russian).] https://doi.org/10.14529/em220107.
Исаева, А. Э., Богданов, С. В., Петрунин, Ю. Ю., Муртузалиева, Т. В., Слепенкова, Е. В., & Пурлик, В. М. (2021). Концептуальные основания формирования конкурентных преимуществ компаний в рамках рыночного и ресурсного подходов. Вестник Московского университета. Серия 21. Управление (государство и общество), (4), 49 – 68. [Isaeva, A. E., Bogdanov, S. V., Petrunin, Yu. Yu., Murtuzalieva, T. V., Slepenkova, E. V., & Purlik, V. M. (2021). Conceptual foundations for the formation of competitive advantages of companies within the framework of market and resource approaches. Vestnik Moskovskogo universiteta. Sir. 21. Governance (State and Society), (4), 49 – 68. (In Russian).]
Климанов, Д. Е., Третьяк, О. А., Горен, У., & Уайт, Т. (2021). Трансформация ценности в инновационных бизнес-моделях: пример фармацевтической индустрии. Журнал НИУ ВШЭ. Форсайт, 15(3), 52–65. [Klimanov, D. E., Tretyak, O. A., Goren, W. & White, T. (2021). Value Transformation in Innovative Business Models: A Pharmaceutical Industry Case. HSE Journal. Foresight, 15(3), 52–65. (In Russian).]
Кузьмин, С. С. (2022). Стратегии и бизнес-модели фирмы для роста на базе открытых инноваций. Финансы и управление, (2), 90 - 104. [Kuzmin, S. S. (2022). Firm's Strategies and Business Models for Growth Based on Open Innovations. Finance and Management, (2), 90 – 104. (In Russian).] https://doi.org/ 10.25136/2409-7802.2022.2.37495
Орехова, С. В., Мисюра, А. В., & Баусова, Ю. С. (2020). Стратегия vs. бизнес-модель: эволюция и дифференциация. Вестник Московского университета. Серия 6. Экономика, (3), 160–181. [Orekhova, S. V., Misyura, A. V. & Bausova, Y. S. (2020). Strategy vs. Business Model: Evolution and Differentiation. Vestnik Moskovskogo universiteta. Episode 6. Economics, (3), 160–181. (In Russian).]
Стоянова, О. В., Лезина, Т. А., & Иванова, В. В. (2022). Стратегическое управление компанией в условиях цифровой трансформации: анализ концепций, подходов и методов. Вестник Санкт-Петербургского университета. Серия: Менеджмент, 21(3), 370–394. [Stoyanova, O. V., Lezina, T. A., & Ivanova, V. V. (2022). Strategic management of the company in the context of digital transformation: analysis of concepts, approaches and methods. Bulletin of St. Petersburg University. Series: Management, 21(3), 370–394. (In Russian).] http://doi.org/10.21638/11701/spbu08.2022.303.
Фролов, Д. П. (2020). Постинституционализм: за пределами институционального мейнстрима. Вопросы экономики, (5), 107—140. [Frolov, D. P. (2020). Postinstitutionalism: Beyond the institutional mainstream. Voprosy Ekonomiki, (5), 107—140. (In Russian).] https://doi.org/10.32609/0042-8736-2020-5-107-140.
Chandler Jr., A. D. (1962). Strategy and Structure: Chapters in the History of American Enterprise. Cambridge, MA: MIT Press.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects. California Management Review, 62(4), 37–56. https://doi.org/10.1177/0008125620934864
Dymitrowski, A., & Mielcarek, P. (2021). Business model innovation based on new technologies and its influence on a company’s competitive advantage. Journal of Theoretical and Applied Electronic Commerce Research, (16), 2110–2128. https://doi.org/ :10.3390/jtaer16060118
Guo, H., Zhao, J., & Tang, J. (2013). The role of top managers’ human and social capital in business model innovation. Chinese Management Studies, 7(3), 447–469. https://doi.org/10.1108/CMS-03-2013-0050
Landrum, N. E. (2018). Stages of corporate sustainability: Integrating the strong sustainability worldview. Organization & Environment, 31(4), 287–313. https://doi.org/ 10.1177/1086026617717456.
Luiz, J. M., Magada, T., & Mukumbuzi, R. (2021). Strategic responses to institutional voids (rationalization, aggression, and defensiveness): Institutional complementarity and why the home country matters. Management International Review, (61), 681–711. https://doi.org/ :10.1007/s11575-021-00457-8
Oliver, C. (1997). Sustainable competitive advantage: combining institutional and resourcebased views. Strategic Management Journal, 18(9), 697–713.
Reficco, E., Layrisse, F., & Barrios, A. (2021). From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research, (125), 720–732. https://doi.org/ 10.1016/j.jbusres.2020.01.031
Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49. https://doi.org 10.1016/j.lrp.2017.06.007
Teece, D. J. (2019). A capability theory of the firm: an economics and (Strategic) management perspective. New Zealand Economic Papers, 53(1), 1-43. https://doi.org/ 10.1080/00779954.2017.1371208.
